I chortled a bit. Everything beyond has is questionable, though I believe there is sincerity about past actions and maybe even ethical business considerations.
If location data can be used for supplemental revenue in a fashion that won't hurt revenue more than help revenue, it will, it's only a question of when. It may or may not be advertising, but it absolutely will be used for all sorts of functions beyond fraud detection (if it's not already), especially once Stripe is publicly traded and/or gobbled up by some other massive business.