Working for tech in the valley is going to be extremely biased on focused differentiation, so cost containment has a lower priority.
On the other hand, the people I know in logistics and manufacturing are extremely concerned about cost containment. For them, charging more for the product/service is orders of magnitude more difficult than cutting costs—indeed, improving efficiency is often the primary method of growing the company (through lower prices or increased output). Such companies, even ones making hundreds of millions in revenue, would be very interested in proposals that save $100k/year.