Amazon could do this by reducing the amount of profit it pockets and giving that share to its employees.
Jeff Bezos is the richest man on Earth. He can afford it.
In fact, I'd like to see Bezos risk his life commuting to work on unsafe public transit, working in some of Amazon's warehouses where he'd be exposed to other workers who might be sick, handling hundreds of potentially infected packages, and doing deliveries... all this with crappy if any health insurance and virtually no safety net.
There's been a long-standing argument that founders deservedly reap great rewards because they are the ones in a company who shoulder the great majority of the risk.
Now that's been shown to be an utter and complete lie by this epidemic, hasn't it?
Bezos is sitting nice and safe in his mansion, pocketing billions while it's the desperate people who work for him who risk their life for peanuts.
All essential workers during this crisis deserve some kind of additional compensation. Wealth redistribution should happen through the government. One company can't do it all themselves. They have a responsibility to both their shareholders and their employees. It they abandon one of those responsibilities they won't be able to do the other one effectively.
Amazon can be just as competitive without being as profitable to its shareholders.
The hundreds of billions that Bezos has pocketed as profit are not essential for Amazon's success. That profit could easily be redirected in to the pockets of Amazon's employees and towards making a safer work environment instead, arguably with a corresponding increase in Amazon's competitive effectiveness.
Amazon operates within an existing system, defined by government regulation, and competes within that system exceedingly well. If you're upset with the outcomes, blame the real culprit: utterly ineffective government policies. Corporations are by definition not altruistic entities. They're not supposed to be, and it's the job of government policy to tame the negative possibilities of their profit-driven pursuits.
Why can't corporations seek profit and altruism at the same time? Because you can model your business as a function that optimizes for profit, which is easily quantifiable. I've never seen any way to optimize for altruism.
Say you wanted to optimize for altruism and profit: how would that work? Is 3x wages really enough if employees still have shitty health insurance? Should Amazon provide its own medical services in warehouses so they don't depend on bad private insurance? How many doctors should they hire? Should they treat non-workplace health issues? What if they find someone has cancer? You get into fuzzy, grey territory very quickly with this line of thinking. Profit is always a number and it's better when it's higher. How do you measure altruistic behavior?
If you're upset with the outcomes, change the system that's incentivizing that behavior. Don't penalize the players for succeeding. This is the role that government is supposed to play.
Great idea, except that the government has been effectively coopted by the very corporate and wealthy interests they are tasked with regulating.
Government officials regularly come from high executive posts in industry, and when they retire from government work are hired in to cushy, well-paid jobs at the very corporations they had regulated and assigned government contracts to while they were in office.
The "pro-business" faction has been busy deregulating as much as they can and selling off government assets to private corporations. Anti-trust enforcement has been a joke for decades. As we speak environmental regulations are being rolled back with the excuse of making life easier for polluting corporations in the wake of the cornavirus crisis. With the successful capture of the Supreme and lower courts by conservatives we can expect to see even more corporate and wealth dominance.
At this point in history I don't have much hope in the government reigning in corporations or the wealthy. The trend towards ever more wealth concentration and ever greater inequality in the US is crystal clear.
I would agree with that. But I still think it's probably easier to fight that fight than to try to shame corporations into achieving unquantifiable, often mutually exclusive goals to everyone's satisfaction. I'm not hopeful government will change any time soon, I just want to make sure we're directing the resentment to the right place.