* aggregate or wrap around all kinds of communication format (https://en.wikipedia.org/wiki/Email#Message_format) and API (twitter). then provide a SPA to manage the aggregate
* cleverly encapsulate existing technologies and add a skin up for a unified experience
Business: the pricing (compared to slack for example) looks high. Any context: is FrontApp replacing several other paid services for your customers, or is your targeted customers used to such pricing (few accounts, high hourly paid employee) ?