Isn't it more a classic case of a company underestimating the challenges of bringing a prototype to market? Didn't magic leap's tech demo work on like a supercomputer strapped to the user's back?
>>fullsh+(OP)
Yes, but I argue that's the same thing. The end user defines the product. They could've developed and sold the original technology is a different way (stationary entertainment, movies, etc) and be far more successful.