Is it possible for Netflix to use anycast?
For their appliances they can advertise to an ISP's routers via (i/e)BGP or OSPF / IS-IS to keep traffic internal, but have a fallback of having a presence in various IXPs.
Isn't this how Cloudflare works, anycast?
Basically, it would seem that Cloudflare is trying to close the performance gap by artificially limiting the performance potential of alternative CDN providers to match their own levels.