* https://news.ycombinator.com/item?id=21071022
Likewise for 1.1.1.1 — when taking into consideration the local caching appliances that the ISPs have invested in, the lack of ECS would make the clients go all the way through the internet for the same content that's already cached locally by the ISP for users of all other decent resolvers — this will only contribute to increased costs for the individual ISPs, extra latency for users, and more competitive advantage of your products due to you diminishing the technological advantages of your competitors, without regard to the actual user experience of the users, or the reliability and scaling of the internet infrastructure at large.
Not to mention that such Netflix/YouTube usage, when going directly through transit providers and through the whole internet, would also subject the users to a greater chance of surveillance at large compared to users of resolvers that would access local copies on the caching appliance.
One of the better alternatives is to get a VPN you trust that puts multiple users behind the same IP address and then operate your own recursive DNS from behind there. The VPN service itself could still log your queries, but at least they have plenty of competitors, and you chose one you trust, right? Or if you don't want to trust any one party, use Tor.
I trust Cloudflare much more than I trust any ISP I've had to deal with, including American ISPs when I lived there. I trust Google much more than any ISP, and I'm not particularly charitable towards Google.
Centralized DoH isn't perfect, but it's better than the status quo. The SNI hole is shrinking. My threat model does not include defending against the Mossad doing Mossad things with my email^H^H^H^H^HDNS[1].
[1] https://www.usenix.org/system/files/1401_08-12_mickens.pdf