Not having power, or having less power than before, makes the discourse even more important.
> We can't even convince our friends and family to stay the fuck off of Facebook.
The idea that people should stay off Facebook is part of that narrative. That is how the industry can claim that they are changing the world, but at the same time aren't to answer for any of the changes.
> Aside from the fact that some people from our industry have a shitton of money I don't see us having any kind of social influence.
Social influence isn't so much what is said and done in isolation, but what is and isn't accepted. Things like what you see as a problem, why it is a problem and how it should be addressed influences what happens next.