The reason is that you are thinking of an example that's not nicely compatible with differential privacy. The basic examples of DP would be something like a statistical query: approximately how many people gave Movie X three stars? You can ask a bunch of those queries, adding some noise, and be protected against re-identification.
You can still try to release a noisy version of the whole database using DP, but it will be very noisy. A basic algorithm (not good) would be something like
For each entry (person, movie):
with probability 0.02, keep the original rating
otherwise, pick a rating at random
(A better one would probably compute a low-rank approximation, then add small noise to that.)