YouTube's incentives are the best among such platforms IMO. They allow a simple profit sharing model where a part of the ad-revenue goes to the content creator. This is unlike instagram, for example, where the content creators have to peddle products in their ads to make money. Take a fitness channel for example - on YouTube, the content creator can just be honest, and the views alone will guarantee income. On the other hand, on instagram, they have to resort to selling snake oil. I love YouTube for this, and I am constantly amazed by how YouTube has become a livelihood earner for so many.