>>heuris+(OP)
Even more worrying is the prospect that they'll use their profit to lobby for regulation that aligns with their goals under their "non-profit ethical framework", shutting out any would-be competitors who have a different take. If they get big enough it is inevitable. This is overall a gross move that leaves a seriously bad taste. I hope no one takes their ethical arguments seriously as they pursue this path - doing so will endanger the industry.