I think this is less because most of us are 'sheeple' and more to do with how we have some (huge) low-level bugs that can be exploited in particular configurations. We care, but our heuristics can steer us wrong. Marketing/PR/propaganda as a way to exploit these things, and the scientific study of these things really kind of scare the crap out of me when it comes to my hope for the future of humanity.
On the other hand part of the reason he seemed like such an outlier might be because the consensus he seemed to deviate from was itself driven by outliers.