zlacker

> How do other companies made money when they are selling it for $0.99 or $6.99

Private Whois, Email, Hosting, SSL, etc offered as up-sells

Article actually addresses this:

"With a good idea on how to build a more secure registrar we asked our customers what they hated about their current registrar. Two phrases kept coming up: "bait and switch" and “endless upsell.”"

>>bdcrav+(OP)
when the domain renews it charges full price in many cases.

>>bdcrav+(OP)
With GDPR in effect, it seems a lot of registrars are giving private Whois away for free now, and Let’s Encrypt is cannibalizing SSL certs, not leaving a lot of opportunity for upselling high margin services to offset razor thin domain margins.

I anticipate consolidation, most likely around providers like Cloudflare, Google, and Amazon, where their costs are minimal and it’s a loss leader.