> Note that the 20 million Euros or 4% of global turnover is the maximum fine, the specific language is ‘a fine up to €20 million or up to 4% of the annual worldwide turnover of the preceding financial year in case of an enterprise, whichever is greater’, so that’s the maximum of the fine that’s being set by the 20 million or the 4%, and this bit is there to ensure that even the likes of Facebook and Google will not simply ignore the law and pay the fine to be able to continue as they have so far. This in no way should be read as you, the small business operator will face a fine of 20 million for each and every infraction that could be found.
Saying that this is intended to be aimed at the Facebooks and Googles is all well and good, but that's covered by the "4%" criterion. The €20 million figure is aimed at companies that have a global turnover of less than €500M, not the Googles and Facebooks. That's why it's scary.