"The law has been in effect for over two years at this point, and the DPD, the European Data Protection Directive has been in effect for over two decades. So no, this law was not sprung on anybody, though it is very well possible that you only became aware of it a few weeks or months (or days?) ago. If that’s the case do not panic, you too will most likely be fine."
Nevermind the fact that the underlying privacy laws are much older, and so many practices were already essentially illegal but went unchallenged so far.
So what's this whole thing that's going to happen soon? It's going into double effect or something?
Now that we have a single law for a 500 million customer market with a substantial fine, things start to shift to the better.