But while people have their faults, I think it's closer to the truth here to say that we built something that took those bad people and made them worse. Chasing engagement and clicks, we built systems that rewarded bad behavior, with the inevitable result that the people who found the most success in our systems were the ones who behaved the worst. And since everybody wants to be successful in whatever environment they find themselves in, that drove people to be worse than they otherwise would have been as they chased after the same success for themselves.
I'm not sure what to call this phenomenon. Eternal 2016? Eternal November?