Take a look at the article. How is someone who is concerned about sex differences in representation going to feel when they read, "Many academics in the modern world seem obsessed with the sex difference..."?
The article shoots itself in the foot in the first sentence. It's not going to change minds because it doesn't consider feelings.
Writing in a way that gets the facts right, and uses good arguments, and is worded in a way that doesn't turn off your opponents is hard. But it can be done. I think slatestarcodex.com often does it (though not always).
So going even more meta, that's the first thing that should be addressed. I realise that eliminating feelings completely is a lost battle, but I thing at minimum how socially acceptable it is to make decisions based on feelings would be beneficial.