Oh man!! OMG, you just reminded me of something. During the last dot com bubble I was entering college. I was planning on going into the field so I job shadowed a woman at one of the biggest companies in the world at the time. Her title was "e-business" or something like that. It was "e-[something]" like that and the prefix "e" was super popular at the time. Yeah, it was cool at the time...
Anyway,
The entire time I was job shadowing her (which I admit, was only about 4 hours, they gave us presentations and stuff too) she couldn't answer me the question of what she actually does. What her job was. She was kinda like "oh yeah, I work on this program" and showed it to me. I ask "so you built this? Neat!" and she'd answer "oh no, that's not me, that's the guys upstairs did." The entire time she danced around the question of what her job actually is other than "using a computer."
Looking back, holy shit, that was a big sign we we're in a bubble and that bubble was so close to bursting!! I mean, wow, it was like "we are branching into e-business, look at us [smoke and mirrors]"
It was just a really, really bizarre experience at the time - "Job shadow someone who can't tell you what their job is." I'm sure she got laid off 6-12 months later.
She eventually took me to meet the guys upstairs who build the stuff, I wish I got to job shadow them instead. They were polite, humble, friendly, and down to earth. Oh yeah, and they knew what their job was!
Anyway, I feel we're getting the same way here again - a ton of "staff" in the "tech/web business" who are totally superfluous. That's what it seems like to me anyways.
To be clear, I'm not trying to dis women in tech, after all, I am one myself. I'm not saying all women in tech so no work - I'm saying bubbles bring in a lot of smoke and mirrors.