With an alliance you can achieve agreement, not quality. Everybody will say, they agree to a standard, then you get a 200 bullet point document, and 5-10 years later you get expensive, certified solutions that in reality only contain 20 of the 200 points, acting like they contain 180 points, and certainly excluding the important ones because these are hard to solve and expensive to implement.
Quality you can only achieve by possessing the right skills and making the right long term investments.