It's purpose is to get you to look at things from the other side: what would you do if one of your customers was intentionally harming your business?
To pre-empt a personal attack against me: I do not make a living from advertising.
I agree that Google should probably remove browser extensions that are convincingly designed to facilitate actual fraud. I'd also be on board with Google removing a browser extension that was designed by a site operator to produce artificial clicks on ads on that particular site, since now there's someone involved who probably signed a thing saying they won't produce artificial clicks.
But my point with my examples was that you can harm someone's bottom line without it being fraud or otherwise illegal, so it doesn't just follow that if you harm someone's business, you're doing the equivalent of a DoS or smashing up their merchandise.
Blocking an ad/tracker is being "not particularly cooperative", and fulfils the goal of not seeing ads or being tracked pretty well. The entire point of modifying an existing ad blocker to click everything, as stated by the creators is to disrupt the metrics to the point where the system doesn't continue to work as intended, and cost the indiscriminately clicked ad-purchasers an average of $1.58 per wasted PPC click, as they've taken the effort to estimate (see their FAQ).
I can't see how anyone can honestly argue that a tool whose creators openly state that its purpose is to indiscriminately "obstruct" and "resist" an industry to force it to change its business model by rendering its analytics worthless and wasting PPCers budgets isn't sabotage, irrespective of whether they agree with the desirability of the end goal.
Indeed it is marginally safer for one to simply use a strong adblocker and protect themselves. And it is also safer to stay at home rather than to attend a protest. But safety is not the only concern. Using an adblocker does little to change the status quo. AdNauseam, and the obfuscation strategy in general, instead presents a possible avenue for collective resistance; a means of questioning and perhaps, eventually, changing the system. But this is not for everyone. If your goal is primarily self-protection, it may not be for you...
So they're aware of the fact this is worse at protecting privacy than a simple blocker, and equally unambiguous about their objectives being to change the status quo by damaging ad networks' business models. And yes, they've calculated the direct cost of some of those clicks too:
As the precise cost generated by clicks is not visible to the client, AdNauseam calculates an estimate using an average value of $1.58 for each clicked Ad.
But here, they are wasting their money because they decided that they'd pay some amount per click. That doesn't somehow confer a legal or moral obligation on me, some random third party, to behave in such a way that this is actually a good deal for them.
That whatever they measure when my browser follows an ad corresponds to some amount of human attention is a gamble they're making, and in no way comparable to the expectation that in civilized society, someone doesn't walk into your store and smashes your merchandise without being punished for it.
Next we're going to go around and fine people for leaving their TVs running without paying attention to the commercials...
That's why the relevant criterion here is is this software written for the express purpose of fucking up their shit?, to which the answer is obviously, yes and they've said as much, and acknowledged that if you just don't want to be tracked you're better off with a proper adblocker anyway.
If you want to leave your TV running without paying attention to the commercials, regular adblockers exist and are amongst the Google Web Store's most-downloaded apps.
No it doesn't, it is to obfuscate the results about your interest and make the information they sell about you - useless. They are not giving me any money so I have no obligation to provide truthful ad clicks either.
> (in a manner intended to bring the system down) but so do many DDoS attacks...
You can't be serious, it's not comparable to DDoS attacks. It is just obfuscation, pure and simple. It is not in any way unethical either, digital surveillance that ad companies practice is on the other hand very much unethical. When I visit one website, why should dozens of third parties be able to sella and that information? When did they ask my consent? The only way to make that info useless is to have automated add-on like this, if the majority would use it, we wouldn't have as big problems of ad networks spreading malware and proving government agencies with surveillance information.
Well that actually might happen someday. Not sure where, but some podcast on youtube was discussing almost just that. Electronics companies might strike a deal, where you have a smart tv with a camera and face recognition, where you get a good deal of channels cheaper if you watch the commercials. Also when you rent a movie via their streaming partner, you pay depending on how many eyes are watching.
Off course we all know how easy it is to game face recognition now, but in the future it might not be as Ai algos keep improving. Sadly I hate to see this day when we get to the level where most people will obediently watch the commercials because they can't pay trice the price. This kind of future seems both comical and disheartening, like someone would combine 1984 and They Live.