To perhaps abuse an analogy, when a neighborhood gets well known for arson, people will move away. At some point it may make sense to forbid certain types of structures in the neighborhood to see if it reduces the instances of arson. (okay, that's admittedly pretty tortured :)
It's a trade off, and while I'd like the world to be perfect and people talk about everything calmly and with respect, empirically this is very much not the case for certain topics. A limited test (detox week) makes sense to me. And it might not work, which is why it's a test.