I think technology coupled with a market economy shows us the way that societal transformation happens from the emergent order of individuals acting in their own self-interest, rather than being forced to choose a "better way" by those in power.
Unquestionably. Uber has power because it occupies the bulk of mindshare for ride sharing. The internet has power because that's where people are. You can't argue that facebook, MSFT etc... don't have POWER.
Did Apple coerce people into buying its products by the billions?
You're conflating power with coercion. It's possible, and desirable, to have power without coercion. Most power is not coercive - it's called "soft power."
Though radicals could argue that even soft power is coercive.