And if we take the tourism bit a bit further, the tourist's search for the authentic ends up with companies ready and willing to offer a back door into local culture, creating an impression of authenticity for a tourist audience (often called "staged authenticity" in tourism studies).
This could be compared a bit to gentrification, in which I am reminded of Gertrude Stein's phrase "there is no there there" as well as, albiet more distantly, Marc Auge's concept of nonplaces.
https://en.wikipedia.org/wiki/Gertrude_Stein#.22There_is_no_...
https://en.wikipedia.org/wiki/Non_place