Why do you find that bizarre? Given the asymmetry of resources and conflicting interests between people and the companies who know so much about them, it seems perfectly reasonable to want companies to know less. The vast majority of that knowledge is used to take from the consumer, not to give.
Good companies use information they collect to provide better services. Bad companies use it to rip people off. The problem of bad companies doing bad things is independent of companies having information about people.
>>nitrog+A02
And that argument by itself is not enough to restrict anything. Less hats floating around, less potential for abuse. Less televisions floating around, less potential for abuse.