Back in early 2023, the state of google search was abysmal (despite that their leaders insisted it wasn't, it had become nearly unusable for me and I don't think was that unfounded of an opinion). Microsoft rolled out a new version of bing, which became bing chat - search worked for me again for a very brief window of time.
They could have pounced on this opportunity to take a big chunk out of google's search, because google didn't really catch up there til the AI overview was rolled out, and even that is notorious for having issues. Eventually chatGPT seems to have carved out some of this search space with web-search being native to the tools now.
But microsoft was way ahead of everyone here for a brief period! Instead they just rolled everything into bloatware vaguely called "Copilot" and called it a day.
if ironic is the right word; the (google) search product itself still is. if not even worse.
the 'new' ai mode routinely creates these silly categories that are not what i was looking for and my screen is filled with repetitive ai summaries of articles. it will ingest a source as fact, and then use that fact to create confirmation bias across other articles. it will even use words like "confirm" when it finds a source saying something, even if the source is junk or seo spam. it becomes somewhat impossible to escape the assumptions the model has made, and i have to resort to traditional web search to get diversity in my results.
and while deep research works, its so overly verbose, with no easy way to tone down the wordiness.