A demand for the average American to eat more meat would have to explain, as a baseline, why our already positive trend in meat consumption isn't yielding positive outcomes. There are potential explanations (you could argue increased processing offsets the purported benefits, for example), but those are left unstated by the website.
[1]: https://www.agweb.com/opinion/drivers-u-s-capita-meat-consum...
[2]: https://ers.usda.gov/data-products/chart-gallery/chart-detai...
I find that to be a challenging amount of meat. It's a lot! And to find out that's average???
Americans eat way too much meat. Cheese, too.
I used to drink protein shakes, but now I am actively against these. Artificial sweeteners provoke insulin release [1] [2] that leads to type-II diabetes.
[1] https://pubmed.ncbi.nlm.nih.gov/2887503/
[2] https://www.sciencedirect.com/science/article/abs/pii/S10568...
Lions can't eat ducks or chickens. We can and do.
Why should I, as a top predator, drink a protein powder instead eating a meat of a big mammal?
As someone who lifted for a good handful of years, there are a few reasons i used protein powder, it was a very affordable way to add 25-50g of protein and some random fruits or peanut butter or whatever(i'd usually blend up a shake).
It was also a good way as someone who struggles to eat a surplus, to hit my goals as it just went down way easier than an additional full meal.
It is ALSO easier to cut weight and maintain protein goals by utilizing simply water and protein powder.
when it came time for me to cut, im simply swapping milk for water, and removing the peanut butter, and suddenly that "meal" is ~400 calories less.
So the very simple answer? convenience/affordability.
Which is hilarious since current bro-science is that protein is the most filling macronutrient.