I don't understand people freaking out over this - outside of a purely political reflex - hell hath no fury like taking away nerds' Mountain Dew and Flamin' Hot Cheetos.
Nor do I understand the negative reactions to new restrictions on SNAP - candy and sugary drinks are no longer eligible.
Personally I'm not a fan of any diet that recommends high meat consumption and I say that as someone who eats everything.
Cattle outweighs the total livestock on this planet by a 10 to 1 factor.
While governments pretend to do stuff for the environment, they seem to always ignore the extreme cost on the environment and pollution caused by cattle. Even focusing on CO2 emissions by industry avoids the elephant of the room of the insane levels of methane produced by cows, a gas that's 200 times more harmful.
There is little evidence that a meat heavy diet is good for people, but there's plenty of evidence of the contrary.
So, to be honest, while I don't freak out and I'm all for freedom, there has to be also some kind of consciousness into how do we use the resources on this planet, and diet is by far more impactful than the transport of choice.
A better thing would he to have a carbon tax, so you have higher vat on beef than poultry and higher for poultry than eggs.
Don't expect a carbon tax to save us, a carbon tax is not coming.
Telling people to feel bad about eating animal protein but to keep driving their cars that destroy the environment, shopping at stores that underpay their employees, purchasing items that are made with diminishing resources in countries that pay close to nothing to their labor force is picking an arbitrary battle in a war of existence.
Promoting making better choices will always be more effective than asking people to feel guilty over existing at all.
Source your food locally if you can, cook and eat only what you need, etc.