zlacker

>>atestu+(OP)
Moderately amused at the quote "We are ending the war on protein." In my experience, every single brand in recent years has been coalescing around the idea of making protein bars, drinks, prominently labeling the amount of grams of protein are in items, etc.

I'm not opposed, as protein seems to be a good target to prioritize, but claiming there's a war on protein just seems so out of touch to the point of absurdity. It's practically the only thing that people care about right now.

>>Fumbli+45
> protein bars, drinks, prominently labeling the amount of grams of protein

Most of which are loaded with crazy amounts of sugar to make them taste good.

Have you ever looked at the label on a cup of non-plain "Greek" yogurt? (Which is 90% of the yogurt aisle.)

>>schmuc+16
Not to mention, that refined proteins don't have well balanced amino acid profiles and the lack of well balanced essential fatty acids to go with them is also a serious issue IMO.

>>tracke+K6
Your comment applies almost exclusively to plant-based protein (as opposed to milk, egg or other animal protein)

>>CGMthr+37
Milk, egg and other animal proteins are mostly consumed whole, and not refined, which does tend to reduce the completeness.

ex: Whey protein isolate is less complete than actual milk... though milk has sugars and enzymes that you may not want to consume.