As an example I think people from the American political left to somewhere(?) in the middle see it as what it has been introduced as, that being looking past the status quo and instead looking at your own values, i.e. the morality of homelessness and not having a disdain for them but empathy for them instead.
and then on the other side it feels like the people on the American political right see it as what this website describes it as “ A self-righteously moralistic person who behaves as if superior to others.”
I think the divide has originated from taking unlikeable behaviour and labeling that as ‘woke’ (in bad faith of course) and some people have just bonded to that definition so much that they see it as that.
At least that’s what I’ve noticed online over the past few (bonkers) years
Perhaps not a coincidence that reactionaries have now co-opted black slang to mean "things minorities do that I don't like."
An aside: If someone who is white is talking to the Spanish speaking community, would they be considered a minority? If so, then the parent premise would hold true.
I also think the "latinx" thing is overblown and generally used as an "anti-woke" shibboleth by people who want to get mad at something. Literally never seen an Anglophone yelling at a Spanish speaker about it before, only queer Spanish speakers who use it to refer to themselves.
Also worth noting that there have been other variations that predate "latinx" and have seen more widespread usage. There's "latine," and "latin@", although the former is both easier to write and to pronounce.
You and I move in different circles. I was definitely running into "normal" Spanish speakers for the past few years who's awakening experience with "wokeness" was seeing the word "Latinx" on some HR form and being told that the reason was "for Hispanic comfort" ... which every single one of them found gaslighting in the extreme (since none of them liked it, even a little bit).