1. KPIs, for Beast they are CTR, AVD, AVP, will look different if you are a startup. I am willing to bet he knows his metrics better than >95% of startup founders. Because he is literally hacking/being judged by an algorithm, his KPIs will matter more and can be closely dissected. Startups aren't that easy in that sense, but KPIs still matter.
2. Hiring only A-players. Bloated teams kill startups.
3. Building value > making money
4. Rewarding employees who make value for the business and think like founders/equity owners, not employees.
5. Understanding that some videos only his team can do, and actively exploiting and widening that gap.
The management/communication stuff is mostly about working on set/dealing with physical scale. You need a lot more hands dealing with logistics, which requires hardline communication and management. In startups, the team is usually really lean and technical, so management becomes more straightforward.
I am also getting some bad culture vibes from the PDF and really dislike the writing style. I think it's important not to micromanage to the extent he is--it's necessary, maybe, for his business. Not for startups. Interesting perspective, reminds me of a chef de cuisine in a cutthroat 90s kitchen. The dishes (videos) have to be perfect, they require a lot of prep and a lot of hands, and you have to consistently pump them out.
That’s one of the things I find so interesting about this document: it does feel very honest and unfiltered, and as such it appears to be quite an accurate insight into their culture.
And that’s a culture that works if you want to create massive successful viral YouTube videos targeting their audience.
How much has that specific chosen culture contributed to their enormous success in that market? There’s no way to know that, but my hunch is it contributed quite a bit.
It's a lot of work to stay open minded, flexible, free, and not know better.
Still, investing in their development can yield the kinds of people that an organization may be after.
Note I said mostly. Of course there were older people, but they were in their 40s and early 50s. They were few and far between, and they were the "adults" in the room when needed. It worked really well.
It’s just mindset and maintaining it.
In our 20s we might not know better, follow others and end up letting the current take us where it may.
Sometimes when I meet an 18 year old I wonder how they are having experiences where they are growing or the rate of growing is slowing much quicker than someone who was on the early internet.
If you can stay young and build discipline in all ages it works as you are saying.
It’s less about being the adult in the room as much as supporting people to grow and become those people they are seeking.