1. KPIs, for Beast they are CTR, AVD, AVP, will look different if you are a startup. I am willing to bet he knows his metrics better than >95% of startup founders. Because he is literally hacking/being judged by an algorithm, his KPIs will matter more and can be closely dissected. Startups aren't that easy in that sense, but KPIs still matter.
2. Hiring only A-players. Bloated teams kill startups.
3. Building value > making money
4. Rewarding employees who make value for the business and think like founders/equity owners, not employees.
5. Understanding that some videos only his team can do, and actively exploiting and widening that gap.
The management/communication stuff is mostly about working on set/dealing with physical scale. You need a lot more hands dealing with logistics, which requires hardline communication and management. In startups, the team is usually really lean and technical, so management becomes more straightforward.
I am also getting some bad culture vibes from the PDF and really dislike the writing style. I think it's important not to micromanage to the extent he is--it's necessary, maybe, for his business. Not for startups. Interesting perspective, reminds me of a chef de cuisine in a cutthroat 90s kitchen. The dishes (videos) have to be perfect, they require a lot of prep and a lot of hands, and you have to consistently pump them out.
That’s one of the things I find so interesting about this document: it does feel very honest and unfiltered, and as such it appears to be quite an accurate insight into their culture.
And that’s a culture that works if you want to create massive successful viral YouTube videos targeting their audience.
How much has that specific chosen culture contributed to their enormous success in that market? There’s no way to know that, but my hunch is it contributed quite a bit.
You see this across industries. Even Google, in the early days, was people working crazy hours, sweating the details, and just generally grinding. It is something like a law of nature that extraordinary results require extraordinary effort from extraordinary people.
That is, most programmers aren’t good programmers, most managers aren’t good managers, most salaries aren’t good salaries, most salespeople aren’t good salespersons, most workflows aren’t efficient, most team communications aren’t effective.
If Dan Luu is right, it shouldn’t take extraordinary effort to do better (excepting the case where “trying” is extraordinary). If he’s wrong why does it take Herculean effort to outdo a bunch of average companies?
Of course it was eventually taken over by product managers, bureaucratic bloat, and WLB maxxers. I think my observation only applies to a company in its ascendance. As it matures, the 50th percentilers and the MBAs take over. And it slowly declines. Less slowly if it has achieved a monopoly (search, in the Google case).
and it was up against Yahoo! one of the most famously directionless bumbling tech companies, and their peers. Yahoo! didn't seem like it was executing on almost all cylinders with almost LASER focus on some goal, so why did it take 99%ilers working full tilt and an innovative idea (PageRank) and an innovative model (off-shelf Intel/Linux clusters instead of 'real' expensive server class hardware like Sun and mainframes) and Silicon Valley funding to beat them?
If you're not at a FAANG or similar, your coworkers are average, maybe disinterested, the processes and procedures seem almost designed to slow and frustrate progress, managers don't know much about the job and hate making decisions or taking risk; shouldn't it be possible to outdo half the companies which exist, and most of the companies which fail, by doing just slightly better work than average?
Where's that discrepancy coming from?