This is a company that is actively shooting itself in the foot on all fronts and by the time they realize it’s gone too far they won’t be able to turn the ship fast enough.
I can think of a dozen quotes related to the decline of a thing being "impossible", and then sudden.
Enron for example had it's best year, right before it suddenly stopped existing.
"The candle that burns twice as bright, burns half as long", and "The night is darkest before the dawn" both relate to things appearing one way because the end is more likely.
Amazon is mostly inertia, they are user hostile to a fault, which is a far removal from what made them huge in the first place. Normally when there has been such a reversal in a companies principles: it's the beginning of the end.
I'm not desperate for it, I couldn't care less. But what we will witness now is the power of capital to beget capital, don't be fooled into thinking Amazon is innovative.
Don't anthropomorphise the lawnmower.
There are countless examples of companies that seem to have a lot of money then die suddenly.
There are plenty of zombie companies (IBM) too, hard to know what this will be, but I wouldn't take financials as an indicator of anything really.