On the other side, Mr Beast:
> Your goal here is to make the best YOUTUBE videos possible. That’s the number one goal of this production company. It’s not to make the best produced videos. Not to make the funniest videos. Not to make the best looking videos. Not the highest quality videos.. It’s to make the best YOUTUBE videos possible. Everything we want will come if we strive for that. Sounds obvious but after 6 months in the weeds a lot of people tend to forget what we are actually trying to achieve here.
Initial growth on someone else's platform is a good idea. However, once you see some small success, it's best to think about diversifying. Mr. Beast has already done this. He's essentially his own brand now.