This is a company that is actively shooting itself in the foot on all fronts and by the time they realize it’s gone too far they won’t be able to turn the ship fast enough.
I’ve got friends who’ve moved from AWS-centric roles to Azure-centric, prime is a dead product walking, twitch is unprofitable, Alexa is dead, and their original business is squeezing users, drivers, and employees. A strong viable Amazon.com alternative and they are done.
There was a time before that when they had a better web presence for selling regular hardgoods than Amazon (which was still mostly known as just an online book store), and the Sears Parts website was the very first place to look online for manuals, diagrams, parts, and standard accessories for any random household thing (including shop vac attachments).
They also co-founded the Prodigy network back in the 80s when home computers were still very novel and people weren't broadly sure if the concept would ever catch on.