1. KPIs, for Beast they are CTR, AVD, AVP, will look different if you are a startup. I am willing to bet he knows his metrics better than >95% of startup founders. Because he is literally hacking/being judged by an algorithm, his KPIs will matter more and can be closely dissected. Startups aren't that easy in that sense, but KPIs still matter.
2. Hiring only A-players. Bloated teams kill startups.
3. Building value > making money
4. Rewarding employees who make value for the business and think like founders/equity owners, not employees.
5. Understanding that some videos only his team can do, and actively exploiting and widening that gap.
The management/communication stuff is mostly about working on set/dealing with physical scale. You need a lot more hands dealing with logistics, which requires hardline communication and management. In startups, the team is usually really lean and technical, so management becomes more straightforward.
I am also getting some bad culture vibes from the PDF and really dislike the writing style. I think it's important not to micromanage to the extent he is--it's necessary, maybe, for his business. Not for startups. Interesting perspective, reminds me of a chef de cuisine in a cutthroat 90s kitchen. The dishes (videos) have to be perfect, they require a lot of prep and a lot of hands, and you have to consistently pump them out.
I don’t disagree that there is some value in this knowledge. But success has different definitions.
I do not consider Jimmy successful. In relation to classical virtues, he hasn’t truly lived up to many. That would be success to me.
He is popular and his business is rich. Some people consider that success, but not all. Not even in business and start-up circles.
Edit: some people below (quite remarkably) miss the point despite me having spelled it out — “success has different definitions”. Somehow they have convinced themselves I said that Jimmy has my definition of success, or that he is not successful by his own definition. I think everyone who wants to understand what I am saying does. If not, I repeat one more time — there is more than one way to measure success. Which is correct or not correct — I do not prescribe. That is all :)
Yes, except doesn’t Mr. Beast define the kind of success he’s aiming for in the PDF?
> I do not consider Jimmy successful.
By the definition he set for success or the one you made up?
For example, millions of people would not call him a success because he doesn't have a family with children (although Mr beast has definitely implied he wants one in the future).
Many millions more would say that he's not a success because he doesn't do anything that's a net positive for society, instead he's mostly a drain on people's time and mental capacity.