He is trully obsessive about getting the most views, almost soullessly designing the perfect viral content, caring about every second. He literally starts with the thumbnail and title and only then works out the rest of the video!
I also like this 2 years old video of visiting his studio. This guy literally sleeps in his giant studio, everything is super optimized.
https://www.youtube.com/watch?v=lUzpK0tGFcE
Of course the end result is entirely pointless. But still. I respect the grind.
(I also love when he "builds 1000 houses in Africa" or whatever, and he usually never even mentions the country or the place name. It's not that important. But at least he does some good, I guess.)