Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube)
The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine YT will also take the same path eventually.
0: https://support.google.com/accounts/answer/12418290?hl=en
As with most things it’s likely a bit of both. But deep down I suspect it’s mostly the market demanding trash.
I couldn't tell you whether my surgeon was any good or not leading up to an operation, but if they were bad, I'd sure be able to tell 2 weeks later.
I think it is ultimately up to professionals to have some pride in their work. I think they'll also need to have a certain amount of protection from hacks willing to undercut them.