This is the wildest part. One company that is proving all the "why does <company> need 10000 engineers?" takes true.
If Company A sells $100M of televisions which they imported for $95M they've made $5M in profit.
If Company B sells $100M of search ads which they served for $1M they've made $99M in profit.
From a revenue perspective they're equal - but $1M invested in Company A produces a 5% return on investment, while the same $1M invested in Company B has a 9900% ROI.