zlacker

>>Gooble+(OP)
Marketing is fundamentally opposed to programming, because of the people/things or empathizer/systematizer dichotomy.

You need to empathise with people in a broad sense, often without any immediate feedback to adjust in the initial instance. Thankfully, academia has done a lot to systemize this into something approximating a science, thanks to trial and error of the minds of yesteryear.

Digitial marketing relies heavily on generating some feedback via metrics, but if you fundamentally dont "get" people this will be functionally the same as troubleshooting and gathering data from a lawnmower because its not doing a great job at cleaning your floor.

The principles to your question are: "I want to market to people digitally" There is preparation and there is actioning, and there is analysis, and then re-iterating based on the new information from analysis.

1. Who am I selling to? Everyone? In order to improve the feedback for adjusting and improving your marketing iteratively, splitting people you are aiming at into groups can massively improve observations. (Looks like a youtube short had much better reception in the under 30s). This then lets you tune various parts of your marketing.

2. What digital mediums do the people I am targetting use?

3. How much budget time and resource do I have to pursue this? What options are there and how do I best utilise them? What return am I expecting

4. In these digital mediums, what are the factors for success, do I want a short or long video, what do existing successful people do and why? What makes people stop engaging with content that was previosly successful?

5. Prioritise biggest impact for least hours

6. How much budget time and resource do I have to pursue this? What options are there and how do I best utilise them? What return am I expecting

7. Refine your proposed actions based on info to this point

8. Execute

9. Observe and analyse what performs and how long it takes, note any failures that are immediately apparent

10. Go to 6 and repeat until success

>>bloqs+7a
> Marketing is fundamentally opposed to programming

No it isn’t.

Programmers and marketers both love to believe this but it’s not true. You should instead look at them as complementary rather than oppositional.

>>paulco+zm2
Can you expound for the curious, like myself? I also see these two fields as diametrically opposed, but I'm open to having my mind changed, despite having a low-grade-but-persistent loathing for marketing in general.

>>0xEF+MC2
In all products, there is a problem and a solution. The engineering is how you build the solution. The marketing is how you communicate it to the customers. If the product is well-done and a fit for the market, the customers are happy to hear the communication to know about the solution to their problem. That whole scenario is not opposition, it is multiple roles working towards solving a problem.

Now, people who are bad at one side or the other can make life difficult for the other group. And you do often see that. But flawed execution of the tasks is a problem with how they are done, not an inherent conflict between teams.