The same goes for actors and their likenesses ... just stop protecting ultra wealthy celebrities. They'll be a bit poorer, but they're going to be okay. You're just holding back progress
I can imagine in a decade some place like China which doesn't care about protecting celebrities will have movies with dozens of Tom Cruises Arnolds and Johansson's and will just be pumping out better quality content at affordable budgets. Young talented directors won't be hamstrung by these legal roadblocks
I agree that the technology is great, and it will empower small creators, but I'm also worried about the cowboy behaviour of all these tech billionaires.
If you record my voice at a conference and then create a synthetic replica.. why would I care? You didn't make me do any additional work or anything
My reaction would never be "we must make it so people can't do deepfakes anymore". That would cause people to stop using it for positive/benign things as well. If someone is spreading deepfake porn of someone, and you could make the case that they are doing so in order to harm that person's reputation, then legal action would make sense, I think.