The hype and the credulity of the general public play right into this scam. People will more or less believe anything Sam the Money Gushing Messiah says because the neat demos keep flowing. The question is what's we've lost in all this, which no-one really thinks about.
OpenAI had to start as a non profit because there was no clear path forward. It was research. Kind of like doing research with the goal of curing cancer.
The unexpected breakthroughs came a bit quicker than anticipated and everybody was seeing the dollar signs.
I believe OpenAIs intial intention at the beginning was benign. But they just couldn't let go of the dollars.