My only guess is they have a parallel skunkworks working on the same thing, but in a way that they can keep it closed-source - that this was a hedge they think they no longer need, and they are missing the forest for the trees on the benefits of cross-pollination and open source ethos to their business.
By what measures hasn't that happened already? CUDA been around and constantly improving for more than 15 years, and there is no competitors in sight so far. It's basically the de facto standard in many ecosystems.