I've seen incredible amounts of (justfied) anti-Israeli action press, so I don't particularly believe they have a wildly successful PR machine either.
China, the US, and Russia are all clearly advanced. Facebook alone got significant press for weighing in substantially on elections across the world. Twitter, before Elon, was used to coordinate against despotic regimes all over the world. Hollywood alone has incredible soft and hard power.
NSO group's Pegasus, and their selling software to despotic regimes so that they can find and torture/murder/scare journalists is much more telling of Israel's ethical core, as is their bombing of associated press offices.
Seeking power is not mens rea, directly harming those who would report your misdeeds is.