Eventually, this has to change for the better. Right now, users don't understand/don't care...
How? Things don't magically get better "eventually" just because we wish for them to. Things change if rich and powerful people push for them or if millions of little people revolt about it in order to impact the elected leaders, otherwise everything stays the same or gets worse.
Currently the rich and powerful are not on your side on this, and the little people care more about putting food on the table and making rent rather than who gets to access their cloud storage.
>Right now, users don't understand/don't care...
Nor will they anytime soon if what happened after Snowden (nothing) is anything to go by.