This post is focusing solely on the VC funding aspect and proclaiming it as the cause for failure but ignoring the fact that Ello was dead in the water regardless of it. The company had no users and no business model. Heck a reasonable amount of ethical advertising may actually have done some good for the community and helped the product survive.
I think, though, the people who can and do bootstrap small businesses like that don’t necessarily hang out here. The site is literally VC-owned, after all.