The Free Software Definition mentions "user" 22 times and "freedom" 79 times, whereas the Open Source Definition has zero occurrences of these terms. It doesn't seem surprising that the user freedom message isn't getting through if you completely scrub it from the messaging.
IMHO the biggest threat to Free Software is the proliferation of open source software. And so the biggest threat to all the open source users/lovers is their own lack of a meaningful philosophy on licensing.
https://www.gnu.org/philosophy/essays-and-articles.html#free...
I remember rms saying that GPL software places no restrictions on how the software can be USED. It just means that the benefit goes to the users of the software.