I find them deeply upsetting, not one step above the phone robot on Vodafone support: "press 1 for internet problems" ... "press 2 to be transferred to a human representative". Only problem is going through like 7 steps until I can reach that human, then waiting some 30 minutes until the line is free.
But it's the only approach that gets anything done. Talking to a human.
Robots a a cruel joke on customers.
Most Airlines do this, customer support is only allowed to repeat info from the site, or ask to fill in a form.
In that case just put a bot or GPT instead of humans suffering abuse from frustrated customers.
It seems like customer service nowadays is just to wait the customer out. Mercari made me send 8 unique photos in order to get a return...wtf? Just waste their time and make them jump through as many hoops as possible I guess so that they give up. I feel like in a decade online retail returns will be the equivalent to cancelling gym memberships.