Also keep in mind that Microsoft hasn't actually given OpenAI $13 Billion because much of that is in the form of Azure credits.
So this could end up being the cheapest acquisition for Microsoft: They get a $90 Billion company for peanuts.
[1] https://stratechery.com/2023/openais-misalignment-and-micros...
https://www.wsj.com/articles/microsoft-and-openai-forge-awkw...
Although it would be beautiful if they name it Clippy and finally make Clippy into the all-powerful AGI it was destined to be.
Why acquire rights to thousands of different character favourites when you can build the bot underneath and then licenses to skin and personalise said bot can be negotiated by the media houses to own 'em.
Same as GPS voices I guess.