AI/ML barrier to entry is far simpler and vastly user friendly compared to crypto. Instant value return or gratification from ML products (GTPs and rest) is far more mainstream friendly.
Another view is the "loss" factor. Nobody, thus far, has has had their funds stolen or lost using ML products. I understand content creators and those who, unwillingly, contributed knowledge to learning systems did get circumvented but i'm talking about users/customers. Compare that to the negative stigma of crypto frauds and stereotypical association to illegal transactions.
Apples vs. rotten oranges in my opinion!
Look at venezuela and turkey inflation rate these last two years (and the estimates for the coming years). Look at the SNAFU that happened in Iran and banks defaulting and now inflation kicking in.
It may be an ultra risky bet (and there are serious opsec risks too) but when your savings are going lose 90% of their value in two years anyway, why not take it?
Bitcoin was, after all, created as a gigantic middle finger in response to infinite money printing.
The world is big and there are average consumers in countries other than the US or the EU.