This effectively means then that if you are in the EU and you'd want to use either Facebook or Instagram you'd have to pay for a subscription then because they presumably won't offer the free-service without personalized ads and since the law prohibits them from doing that then the only way to use either service will be to pay for it..?
> Meta said it has cooperated with regulators and pointed to its announced plans to give Europeans the opportunity to consent to data collection and, later this month, to offer an ad-free subscription service in Europe that will cost 9.99 euros ($10.59) a month for access to all its products
> Tobias Judin, head of the international section at the Norwegian Data Protection Authority, said Meta's proposed steps likely won't meet European legal standards. For instance, he said, consent would have to be freely given, which wouldn't be the case if existing users had to choose between giving up their privacy rights or paying a financial penalty in the form of a subscription.
This is already present in EU. Spiegel.de and others are like that. Pay or be tracked.